8.8.08
We're taking over London folks! Once again Sailor Jerry Rum is the proud sponsor of the Kerrang! Awards. The award show was created by the famed British magazine Kerrang!
This rock show is the best! And seriously, what other award show would feed its audience Jerry & Cokes?? Take a look at the write-up on the Morning Advertiser.
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Spiced rum brand Sailor Jerry will be the official spirit sponsor at the Kerrang! Awards this year.
The tie-up with the rock ceremony, which takes place on 21 August, will see VIPs served with Jerry and Coke or Jerry and ginger on arrival and at the aftershow party, while Sailor Jerry girls will apply brand tattoos to willing guests as well as offer them the chance to sample the brand.
Sailor Jerry senior brand manager Kathy Roe said: “Alternative music events like this provide an excellent platform for Sailor Jerry to target its core audience, while reinforcing its cult status.
Sailor Jerry has enjoyed the fastest year-on-year growth in the golden rum category in the on-trade and investing in high profile events like the Kerrang! Awards is essential to continue building the brand profile to benefit both the on and off-trades”.
Plus, checkout the Kerrang! Awards!!
MorningAdvertiser.co.uk, August 2008
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