The Brand

Sailor Jerry began as a small clothing line determined to honor the legacy of Norman "Sailor Jerry" Collins by bringing his classic artwork to a wider audience. The brand espouses his traditional value system, supporting all different walks of creative individuals who feel as strongly about the nature of their work as Sailor Jerry did about his.

Just like The Man himself, we believe in our product, the merits of hard work, our community, and our country. We hold ourselves to the same standards of craftsmanship as Sailor Jerry himself: we don't take shortcuts and we believe in paying a fair wage for an honest day's work. We greatly value creative vision and we support talented artists of all creative walks who are trying to make a go of it on their own through a variety of programs and partnerships. We like what we like, and we do what we do because we like to do it.