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Ye Olde Ink Link
Gabriel Leif Brilman
After a trip to Coney Island, tattoo artist “Philadelphia” Eddie Funk recounts: “I wanted a skull and crossbones like the pirate flag!” Drinking, sex and body art (“stewed, screwed and tattooed”) are the muses of Hori Smoku Sailor Jerry, a documentary featuring artists like Funk and Ed Hardy recounting tales of the infamous “F**in’ Sailor Jerry.” Based on a recipe fond in his belongings after his death, the company that produces the rum founded around Norman Keith Collins (better known as Sailor Jerry) sponsored public summer screenings of the Erich Weiss film in NYC, SF, LA, Austin and Portlans (the five golden rings of US cities). Other than the obvious (sell rum), why get his name back out there?
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Soma Magazine, July 2010, Page 82
Spice It Up
If you infuse high-proof vodka with spices and call it gin, trendy mixologists will beat a path to your door. Do the same with rum, and they usually beat a path to the exit. Truth be told, the Caribbean compatriots of rum and spice have been mixed together in hot drinks and punches since at least the late 17th century. And the combination has been a bar staple since the creation of Captain Morgan Original Spiced Rum in 1983. It is currently the third best-selling spirits brand in America.
Now a bounty of new spiced rums are adding diversity to this suddenly booming category. Rather than cola or ginger ale, we’d suggest enjoying them neat or with your favorite tonic. After all, at their best these complex spirits are the closest rum comes to being gin.
Sailor Jerry Spiced Navy Rum
This amber rum, with big aromas of caramel and crème brûlée, pays homage to tattoo artist Norman Collins, A.K.A. Sailor Jerry. It’s rich and creamy on the palate, with a complex sweetness of maple syrup and molasses and a hit of cinnamon on the finish.
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Liquor.com, July 7, 2010
The Ticker
William Grant & Sons, maker of Sailor Jerry Rum, commemorated Norman (“Sailor Jerry”) Collins with screenings of Hori Smoku, a documentary about the legendary tattoo artist who opened several tattoo shops in Hawaii and died in 1973. “His best phrase was ‘Good work ain’t cheap, and cheap work ain’t good,’ ” says Erich Weiss, the film’s director…
